Pinnacle Wealth
The problem.
As an established wealth management firm in Sioux Falls, South Dakota, Pinnacle Wealth had a desire to share their compelling story and mission with the community, all while producing a reliable funnel of qualified leads to continue to grow the firm’s impact and revenue.
The result.
In just under a year, Fisheye Marketing has implemented a full content, email, and social media strategy, nurturing existing clients and boosting new lead generation.
Let’s see what we’ve done.
Video
Through brand-based and educational videos, Pinnacle Wealth deepens trust with clients and nurtures prospects along the conversion funnel.
These have been published across YouTube, Facebook, LinkedIn, and their website.
Since publishing bi-weekly videos, engagement rates and web traffic have more than tripled (⬆️ 300%).
Email marketing is a pillar of Pinnacle Wealth’s communication efforts.
Fisheye has designed, written, optimized, and curated dozens of marketing emails.
By personalizing and optimizing all facets of the email, company newsletters have seen an increased in open rate, while better telling their story and building their brand.
Social Media
Though compliance hurdles inhibit engagement between Pinnacle and its followers, social media is our primary vehicle for sharing Pinnacle Wealth’s story with current fans and new prospects.
With fresh content and forward-thinking social strategies, Pinnacle’s pages have seen tens of thousands of impressions and increased engagement.
Photo
Imagery is pivotal in all forms of marketing.
Pinnacle required a photography package that highlighted the firm’s warm, competent, and empathetic character, which is utilized prolifically throughout the company’s marketing.
Content Writing
Our content writing services for Pinnacle include everything from email and social media copywriting to monthly pillar blogs on relevant financial topics.
Well-researched and strongly written blogs published on Pinnacle’s behalf have become sources of additional “micro-content” and conversation among our readership.
Strong content benefits SEO, as well as places Pinnacle as a thought-leader in their community.
Our team’s copywriting expertise and industry familiarity allow each blog to make a considerable impact.
Design & Micro-Content
Pinnacle has invested in a strong brand.
Our team at Fisheye took the challenge very seriously to represent and maintain that brand — and investment — well.
Polished design and creative concepts have allowed us to continue brand building efforts in a positive manner for Pinnacle, leading to elevated brand perception.
Conclusion.
By investing in a marketing plan complete with impactful content, personalized email, and strategic social media, Pinnacle Wealth has already seen a significant growth in prospect and client engagement.
That, and our team’s ability to remain nimble with compliance requirements in one of the most highly-regulated industries has taken a significant amount of pressure off of Pinnacle’s management team.
Not only has these efforts contributed to increased the company’s revenues, but the increased positive exposure has solidified the firm’s reputation as a leader in the Sioux Empire region.
