Bird Dog Hospitality
The problem.
As a fast-growing hospitality investment and management firm based in Sioux Falls, South Dakota, Bird Dog Hospitality desired a forward-looking, cost-effective method for acquiring new customers and building its properties’ brands in their respective communities.
The result.
Bird Dog Hospitality partnered with Fisheye Marketing to strategize and execute an organic and paid social media program across its hotel and restaurant portfolio, driving over 30,000 people to bookings and reservations pages in total.
Let’s see how we did it.
Organic Social Media
Social media is about connection, whether personally or corporately.
By dedicating our social media team to crafting and curating relevant content, Bird Dog properties see 3x higher engagement than the industry average.
Paid Campaigns
By employing our proven ad formula and precise targeting capabilities, paid social media campaigns have been highly profitable for Bird Dog Hospitality.
During the hard-hitting Covid-19 pandemic, our team launched a (safety-first) “Staycation” campaign to local audiences, which saw as much as a 90x Return on Ad Spend (ROAS) for its hotels.
Content Writing
The written word is a powerful tool to build brand recognition throughout a community.
With quarterly blogs aimed at informing and entertaining potential guests, Bird Dog’s independently-branded hotels have attracted nearby tourists and increased brand fondness with their local areas.
Design & Video
With a portfolio covering nearly a dozen different brands, maintaining consistency has been critical for Bird Dog Hospitality.
Fisheye has aided in design and micro-video content across all brands touching social, email, website, and more.
We are a relied upon resource for any design needs within their hospitality portfolio, delivering on the professionalism and creativity required to thrive in the travel industry.
Conclusion.
Since partnering with Fisheye Marketing in 2018, Bird Dog Hospitality has seen over 11m impressions and 200k engagements across its social channels. And thanks to a strong content and targeting strategy, these data have come at a modest cost, meaning the returns on their marketing investment have been maximized.
As their footprint has expanded beyond hotels and into adjoining restaurants, Fisheye has moved along with them, elevating social management for the restaurants within the Bird Dog portfolio, as well.
By continuing to invest in a forward-looking marketing approach like content and social media, Bird Dog Hospitality should remain reputable in each community they operate in.