It’s marketing
with a business mind.
In 2016, Fisheye Marketing was founded out of an opportunity to help small- and medium-sized businesses win with effective, business-minded marketing.
It’s pretty simple, really. While many agencies dive deep into aesthetics, we’ve decided that small- and medium-sized businesses need holistic marketing help — everything from strategy to execution.
Every dollar is an investment, and it’s our goal to return it handsomely.
Our “clients” are not really clients at all. They’re partners.
And we care for our partners.
Why the name “Fisheye”?
All right, we won’t lie. A small part is that our founder is an angler. But the real analogy is drawn in marketing.
Think about it — we’re all out fishing for customers to buy our product or service. That is what marketing is.
The name “Fisheye” culminated with the story from John 21.
Jesus’ disciples had spent all night fishing with no luck. Their heads were down, both in diligence and in spirit. Jesus told them to cast their nets on the other side of the boat. He had the “eye” and faith for what was needed for success.
Voila! A boat full of fish.
The same story is often true in business. Our heads are down as we try to execute on a project that is neither efficient nor effective. But with the right strategic marketing plan and an effective “eye” for opportunities, everything can change.
So, Fisheye it is!
Meet our founder.
troy klongerbo
Troy founded Fisheye Marketing in 2016. He is a husband of Sarah, dad of Calvin, puppy dad of Pali, marketer, outdoorsman, and golfer.
After migrating south from Duluth, MN, he was a 2012 University of Sioux Falls graduate with a bachelor’s degree in Business Administration, two minors (Marketing and Entrepreneurial Studies), and four years of collegiate golf trip memories.
His areas of expertise include business / marketing strategy, client relations, communication, content development, storytelling, brand management, and leadership.
Troy has a passion for his community, where he is active in his church, serves on multiple boards, and offers time in mentorship roles.
Check out this video to “virtually meet” Troy.
He’s not on TikTok (yet).