Premier Bee Products
The problem.
Before teaming up with Fisheye, Premier Bee Products was a small manufacturing business with a great product and little-to-no marketplace exposure. They needed a strong arsenal of marketing materials for their sales team and holistic marketing strategy and execution to reach both new small- and large-scale customers.
The result.
Since partnering with Fisheye and employing a suite of marketing services, Premier Bee Products has seen a sales growth (top line revenue) of over 400%.
Let’s see what we did.
Video
In one of our first projects, we developed an explainer video to best share the benefits behind Premier Bee Products’ flagship product — plastic bee foundation.
Video is a pillar of our content strategy, which we continually promote across all digital channels.
Check out some other videos we’ve produced on Premier Bee’s YouTube channel.
Photo
Captivating photography is crucial for nearly every form of marketing, so we knew we had to knock it out of the park with attractive and flattering visuals.
With a collection of hundreds of professional photos, Premier Bee Products certainly stands out from their competition while significantly boosting customer engagement.
Design & Print
The sales team needed an effective sales brochure that clearly outlined the product’s purpose.
We designed, copy wrote, and coordinated the print of an 8-page brochure to accomplish just that.
Customers inside the industry remarked it was one of the better sales pieces they’ve seen in this space and the piece immediately validated Premier’s product line.
As our primary method of nurturing customer relationships, email is an integral part of our marketing strategy. Since implementing email marketing for Premier Bee, their list of engaged beekeepers has grown by 2,800%.
Our email services for Premier Bee are holistic, including list building, list cleaning, software management, and creation and delivery of monthly newsletters, promotional emails, autoresponders, and drip campaigns.
Premier’s emails regularly have strong engagement metrics (open, clicks, etc.) and drive sales.
Social Media
Premier Bee’s success in social media is proof that every industry can find its customers here, even some of the least technologically advanced industries.
Fueled by much of the content mentioned above, Premier Bee has been seen by over one million beekeeper eyes on social media (Facebook, Instagram, YouTube).
Our social services including building channels, social strategy, audience hacking / growth, social ads, social content, and social engagement.
Our team of social experts understand how to post content that’s contextual to each platform.
All of this has driven tens of thousands of users to Premier Bee’s website and set the stage to garner hundreds of thousands of dollars in revenue.
Direct Mail
To reach large-volume commercial customers, we designed and executed a highly impressionable direct mail campaign featuring a branded mailer box, product sample, sales brochure, and a personalized cover letter from the company’s founder.
We then curated a list of high-target individuals.
While more expensive than most campaigns (our cost per unit was the highest of any direct mail campaign in Fisheye’s history), the impact has been massive.
This direct mail piece has driven hundreds of thousands in sales with an estimated ROI of 50X.
Paid Search
As an ancillary service, paid search (aka pay-per-click / Google Ads) is a profitable marketing channel for Premier Bee as beekeepers seek similar products on Google and Bing.
We launched the strategy from scratch and have driven tens of thousands of valuable customers to our website.
With a high-converting website like Premier Bee’s, each click has proven to be profitable for the company.
Conclusion.
Our partnership with Premier Bee Products is evidence of the effectiveness of modern, business-minded marketing.
With a truly superior product, a brand voice, and a robust funnel for attracting and nurturing new customers, Premier Bee Products is well on their way to capturing a large share of the bee foundation market, setting them up for years to come.
