The first thing marketers are taught to do is “find your niche” and specialize as quickly as possible. So we did!
We haven’t followed the traditional model, one focused on a singular expertise. We like to think of our niche differently.
Unlike most marketing agencies, our specialty—our niche—is our clients. Not their industry. Not the creative needs they require. It is our clients.
At Fisheye Marketing, our best-matched clients are small businesses and organizations, ready and willing to invest in their brand, messaging, and growth.
Why, you ask?
We like working with the risk-takers, the small towners, and the down-to-earth people who are looking to make an impact in their community. We like sitting across the table from people with goals for their business. We like dreaming, strategizing, and achieving with each of our clients.
Along the way, we’ve taken the deep dive into an array of industries across the business scope. We’ve tackled projects in golf, resorts, and hotels. We’ve started learning the markets of commercial and residential gas safety, men’s haircare, 5-star and quick-service restaurants, and not-for-profits.
There are always new and exciting things to learn, which makes our work different every day.
Our business model at Fisheye Marketing is uniquely suited to serve small businesses who have the budget for marketing services, but don't have the time or funds to find industry specialists for every need across their marketing plan.
It's difficult to find and manage a graphic designer, content writer, Google expert, photographer, web developer, social media expert, videographer, and more on a small-business budget. Couple that with some of the business strategists and consultants available and most small businesses find themselves “back to the drawing board” quicker than they’d hope.
This is where we help. We want to give business owners their time back.
We are built to serve any and all of the marketing needs of small business. We produce what we’re able in-house and we manage the tasks we can’t handle on our own. Our service is built upon our relationship with the people we work with to reach their goals, not to sell a specific product or platform.
Our focus is our clients, built around a sustainable model for helping small organizations.
We are a hybrid of specialization and consulting. We find the marketing channels that work for our clients (not what we’re selling) and offer real-world, practical business consultation, all without handing our clients a “You Should Do” list of things well outside of the budget.
If you are a small business or organization leader and would like to sit down to chat, we welcome the opportunity to talk about your business. We cherish the time learning about your work, while exploring a partnership to fulfill your mission.
After all, working with down-to-earthers like you is our passion.